Skip to 0 minutes and 10 seconds As a new business owner, are you struggling to retain customers and build a strong reputation? Our online course Customer Care Ctrategy for a New Business offers the perfect solution. Customers are the lifeblood of any business, and keeping them happy is critical for long term success. In this course, we will guide you through the essential concepts of customer care and equip you with proven customer care strategies that you can apply right away in your business and create a loyal customer base that keeps coming back. Take the first step towards creating a successful and profitable business and in rolling out Customer Care Strategies course today.
Customer Care Strategies for a New Business
Secure the success of your business as you discover the techniques to better understand your customers in order to retain them.
Duration
4 weeksWeekly study
1 hour100% online
How it works
Customer Care Strategies for a New Business
Learn to identify your customer needs
For any new business to succeed, it is vital you know who your customers are and what needs they have.
On this four-week course from the University of Adelaide, you’ll learn the customer care strategies that will help you build a strong customer base, improve retention, and develop a good reputation as a new business.
Guided by industry professionals, you’ll discover how you can identify your customers, understand their needs, and address their pain points with strategies and tools for retention.
Unpack customer retention strategies
You’ll start by learning what a customer retention strategy is and how business reputation informs retention.
Next, you’ll learn techniques to better understand your customers as you discover the importance of dealing with complaints and feedback to ensure better retention.
Learn how to use business analytics to help you succeed
Being able to harness business analytics is crucial in helping you solve business problems.
You’ll learn the business analytics techniques to help you gain key insights you can use to help further develop your customer care strategy.
Discover everything you need to know about business contracts
Finally, you’ll learn how contracts work, including the legalities and steps in a business contract, and how to prepare and protect yourself if anything goes wrong.
By the end of this course, you’ll have the knowledge and practical skills to effectively create a customer care strategy for your new business.
Syllabus
Week 1
Who is your customer and what are their needs?
Getting started
This activity includes all the information you will need to get started in this course.
Introduction to Week 1
Let's take a look ahead to see what we'll be covering this week.
Who are my customers?
Find out how to identify your customers, and learn more about these strategies through case studies and discussion.
Customer personas
Find out about customer segmentation, how to understand your customers, and where customer personas fit in.
Stakeholder mapping
Find out how to understand and manage your stakeholders, learn more about competing interests, and have a closer look at how to create a stakeholder map.
Higher-order motives and values
Find out how to identify your customers' needs, learn more about trends in customer needs, and use the five whys to better understand your customers.
Assessment
Do you know who your customers are? Do you know how to use customer personas and stakeholder mapping for your business? Do you understand the influences of higher-order motives and values? Take this test to check your knowledge.
Bringing it all together
Let's reflect on what we've covered this week and take a look at what's coming up next.
Week 2
What is a customer retention strategy?
Introduction to Week 2
Let's take a look ahead to see what we'll be covering this week.
What is business reputation?
Find out how business reputation informs retention, and learn more through a case study and reflection.
Knowing your customers
Find out about what customers care about, how to understand your customers, and reflect on what you care about as a customer yourself.
Retention of current customers
Find out how and why to retain your current customers, and learn more through a case study.
Feedback and complaints
Find out how to deal with complaints and implement feedback, and learn about negative bias theory.
Assessment
Do you understand what business reputation is? Have you learned how to better know and retain your customers, as well as manage feedback and complaints? Take this test to check your knowledge.
Bringing it all together
Let's reflect on what we've covered this week and take a look at what's coming up next.
Week 3
How can business analytics help you?
Introduction to Week 3
Let's take a look ahead to see what we'll be covering this week.
Understanding data
Find out how and why to understand data, look into the key metrics for finance and business analytics, learn more through case studies and connect the topics of customer care and data.
Presenting data
Find out how to engage others with data, learn how to effectively present data, and reflect on your learnings.
Using secondary research and trends
Find out how to use secondary research and trends, learn more and reflect on trends and challenges for small businesses, and build your understanding of trends.
Assessment
Do you understand how to interpret data and present it effectively? Do you know how to use secondary research and trends to support your business? Take this test to check your knowledge.
Bringing it all together
Let's reflect on what we've covered this week and take a look at what's coming up next.
Week 4
What do you need to know about contracts and agreements?
Introduction to Week 4
Let's take a look ahead to see what we'll be covering this week.
Business contracts
Find out how contracts work, learn about the legalities of business contracts, and explore the steps in a business contract.
Legalities of contracts
Find out about contracts and the law, and learn more about the key elements of legal contracts.
Ramifications of breaching a contract
Find out what happens if things go wrong with a business contract, and learn more about the ramifications of breaching a contract in a case study.
Business protection strategies
Find out how and why to protect yourself as a business, and learn more about what can happen in the absence of a contract in a case study.
Assessment
Do you understand business contracts and their legalities, as well as the ramifications of breaching one? Have you learned strategies to protect your business? Take this test to check your knowledge.
Bringing it all together
Let's reflect on what we've covered this week and take a look at what's coming up next.
What's next?
Congratulations on reaching the end of the course. Let's reflect on what we've covered over the past weeks and look at ways for you to carry on learning!
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Explain how to identify potential customers and determine their needs to inform how to get new customers once the initial ones are exhausted.
- Describe how reputation can inform customer retention strategies as part of the customer life cycle.
- Describe online listening and how basic analytics can help identify customer needs and improve service levels.
- Explore customer contracts and agreements to determine what you need to know.
Who is the course for?
This course is designed for new or existing business owners who want to learn how to understand and retain their customers.
The content is not industry-specific, which means you can apply what you have learned to any sector.
Who will you learn with?
I am passionate about creating engaging experiences for learners. I currently teach in a Master of Business Administration program. In 2019 I did a TEDx talk and founded a mental health non-profit.
Who developed the course?
The University of Adelaide
The University of Adelaide is a world-class teaching and research institution. They are committed to developing quality students and lifelong learners who are recognised for their skills, creativity, global outlook and ability to succeed.
World ranking
Top 110Source: QS World University Rankings 2023
Ways to learn | Buy this course | Subscribe & save | Limited access |
|---|---|---|---|
| Choose the best way to learn for you! | $134/one-off payment | $244.99 for one year Automatically renews | Free |
| Fulfill your current learning need | Develop skills to further your career | Sample the course materials | |
| Access to this course | tick | tick | Access expires 19 Feb 2024 |
| Access to 1,000+ courses | cross | tick | cross |
| Learn at your own pace | tick | tick | cross |
| Discuss your learning in comments | tick | tick | tick |
| Tests to check your learning | tick | tick | cross |
| Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$244.99 for one year
Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Tests to boost your learning
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$134/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Tests to boost your learning
- Printed and digital certificate when you’re eligible
Limited access
Free
Sample the course materials
- Access expires 19 Feb 2024
Find out more about certificates, Unlimited or buying a course (Upgrades) Sale price available until 4 March 2024 at 23:59 (UTC). T&Cs apply. | |||
Find out more about certificates, Unlimited or buying a course (Upgrades)
Sale price available until 4 March 2024 at 23:59 (UTC). T&Cs apply.
Learning on FutureLearn
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- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
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- Experience the power of social learning, and get inspired by an international network of learners
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- Complete 90% of course steps and all of the assessments to earn your certificate
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