Developing Ideas and Content for your Digital Strategy

1,247 enrolled on this course

4 weeks
1 hour per week
Digital certificate when eligible
Introductory level

Find out more about how to join this course

Take your content creation to the next level

While many businesses focus solely on visibility, success is crafting targeted and impactful content.

On this four-week course from the University of Adelaide, you’ll master the art of generating high-quality, strategic content from concept to creation.

Through inspiring exercises and real-world examples, you’ll learn how to develop a content strategy that resonates with your target audience, increases engagement, and drives meaningful results.

Whether you’re a marketer, content creator, or business owner, this course will equip you with the skills to create compelling content that captivates your audience and achieves your objectives.

Understand how to source your content for your digital strategy

You’ll start by discovering the relationship between your content and digital strategy.

Within this, you’ll learn how to ensure your digital content seamlessly reflects your overarching business strategy.

You’ll also discover the importance of making sure your content is strategic and how you can source the right strategic content for your business.

Discover brainstorming techniques for idea development

Next, you’ll learn how to develop your content by mastering brainstorming techniques.

You’ll be armed with practical ways to brainstorm and generate ideas that align with your strategic goals. These skills will become your toolkit for turning concepts into tangible content.

Learn how to make your digital content tell a story

Finally, you’ll learn how to bring your ideas to life as you start to build your content.

Within this, you’ll unpack the art of storytelling to learn how to create content that stands out and resonates with your audience.

By the end of the course, you’ll have the expertise to produce captivating content that aligns with your digital strategy.

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Skip to 0 minutes and 6 seconds How can you help your business address the common challenge of generating high quality strategic content from ideation to production? Is it possible to shift the focus from visibility to crafting targeted and impactful content, thereby achieving true success? Join us on an exciting journey of brainstorming and developing content for your digital strategy. This course is designed for aspiring marketers, business owners or anyone looking to boost online engagement and attract customers. Learn how to generate high quality content that aligns with your goals and captivates your audience. From brainstorming techniques to content curation. We’ll cover it all. Get inspired by real world examples and discover how to develop content strategies that resonate with your target audience. Increasing engagement and driving meaningful results.

Skip to 0 minutes and 55 seconds Enroll now and set yourself apart with a new digital strategy.

Syllabus

Week 1
Planning your content
- Getting started
  This section includes all the information you will need to get started in this course.
- Introduction to Week 1
  Let's take a look ahead to what we'll be covering this week.
- Content and your digital strategy
  Discover branding techniques you can use to reach your business goals. Learn how to use storytelling to engage your audience. Find out how to leverage your business values to connect with customers in a meaningful way.
- Why your content needs to be strategic
  Learn about the common challenges business owners face in the digital marketing landscape. Find out how to leverage a digital strategy to create content that will help you achieve your business goals.
- Assessment
  Do you know why it's important to align your content strategy to your business goals? Can you identify how a digital content strategy might improve your business? Take this test to check your knowledge.
- Bringing it all together
  Let's reflect on what we've covered this week and take a look at what's coming up next.
Week 2
Developing your content
- Introduction to Week 2
  Let's take a look ahead to what we'll be covering this week.
- Brainstorming the content you need
  Brainstorming can be a powerful process for stimulating creativity. Learn about brainstorming strategies that will help you to generate and build on innovative and original ideas for your digital content.
- Discovering sources of content you already have
  What content do you have already? Learn more about how to identify existing quality content, how to leverage research, and how to repurpose content to support your digital strategy.
- Assessment
  Do you know how to develop robust ideas for your digital content? Can you identify the key mistakes many content creators make online? Take this test to check your knowledge.
- Bringing it all together
  Let's reflect on what we've covered this week and take a look at what's coming up next.
Week 3
Building your content
- Introduction to Week 3
  Let's take a look ahead to what we'll be covering this week.
- The creative process
  How can you extend your creative process and practice? How can you turn your ideas into effective content for digital platforms? Learn more about key creative and production techniques for creating engaging digital content.
- The production process
  Explore examples from leading digital innovators to learn some best-practice content production techniques. Discover how user-generated content and AI can support your digital strategy goals.
- Content curation
  Learn how to organise digital content to add value to your brand and foster a stronger connection with your audience.
- Assessment
  Do you know how to produce high-quality digital content drafts? How much do you understand about using storytelling in your digital content? Take this test to check your knowledge.
- Bringing it all together
  Let's reflect on what we've covered this week and take a look at what's coming up next.
Week 4
Connecting your content
- Introduction to Week 4
  Let's take a look ahead to what we'll be covering this week.
- Connecting your content to your audience
  Once you've created innovative, high-quality digital content, how can you make sure it reaches your audience? Learn how to time and distribute your content for maximum audience engagement.
- Connecting your content to the business
  Learn how to communicate the value your digital strategy and content is adding to the business. Discover methods for engaging staff in creating content, and taking action on insights generated through your digital activities.
- Connecting your content to future content
  How can you ensure your digital content remains meaningful and relevant as time progresses? Learn how to evaluate your digital content so that you can maintain your audience engagement over time.
- Assessment
  Do you know how to connect your content to your audience and your business? Can you leverage your current content to produce future content? Take this test to check your knowledge.
- Bringing it all together
  Let's reflect on what we've covered this week and take a look at what's coming up next.
- What's next?
  Congratulations on reaching the end of the course. Let's reflect on what we've covered over the past weeks and look at ways for you to carry on learning!

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Identify the core characteristics of effective digital marketing content.
Assess whether digital marketing content supports defined marketing objectives.
Describe how to implement strategic content.
Evaluate whether digital marketing content aligns with defined content styles and marketing strategies.
Identify common mistakes in the content creation and implementation process.
Identify strategies for improving digital content.

Who is the course for?

This course is designed for anyone who wants to learn more about marketing.

You could be new to a marketing role or looking to develop in your career.

Though this is a beginner course, we recommend taking the following courses first to help build a strong foundation of knowledge:

Who will you learn with?

David Rawlings

David Rawlings is a marketing professional with 30 years' in industry. His delivery and teaching style is engaging and accessible, backed by years of workshops, webinars, presentations and lectures.

Who developed the course?

The University of Adelaide

The University of Adelaide is a world-class teaching and research institution. They are committed to developing quality students and lifelong learners who are recognised for their skills, creativity, global outlook and ability to succeed.

World ranking
Top 110Source: QS World University Rankings 2023


Ways to learn	Buy this course	Subscribe & save	Limited access
Choose the best way to learn for you!	$134/one-off payment	$244.99 for one year Automatically renews	Free
	Fulfill your current learning need	Develop skills to further your career	Sample the course materials
Access to this course	tick	tick	Access expires 19 Feb 2024
Access to 1,000+ courses	cross	tick	cross
Learn at your own pace	tick	tick	cross
Discuss your learning in comments	tick	tick	tick
Tests to check your learning	tick	tick	cross
Certificate when you're eligible	Printed and digital	Digital only	cross
	Continue & Upgrade
		Cancel for free anytime

Ways to learn

Choose the best way to learn for you!

Subscribe & save

$244.99 for one year

Automatically renews

Develop skills to further your career

Access to this course
Access to 1,000+ courses
Learn at your own pace
Discuss your learning in comments
Tests to boost your learning
Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$134/one-off payment

Fulfill your current learning need

Access to this course
Learn at your own pace
Discuss your learning in comments
Tests to boost your learning
Printed and digital certificate when you’re eligible

Continue & Upgrade

Limited access

Free

Sample the course materials

Access expires 19 Feb 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 4 March 2024 at 23:59 (UTC). T&Cs apply.

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 4 March 2024 at 23:59 (UTC). T&Cs apply.

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Share ideas with your peers and course educators on every step of the course
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